PESTLE analysis for sportswear indicates that sports participation continues to grow driven by a key trend towards health and well-being, and casual dressing. It has become commonplace for people to wear sportswear to work and out in the evening. This made sports fashion more desirable than other clothing categories. Due to its popularity brands started increasingly launching or expanding sportswear collections to capitalize on this trend. The trend also has led to market saturation, with non-specialty retailers and celebrities are both launching their sportswear labels creating competition to major industry players. This has generated growing preferences for customized product and differentiation pushing sportswear brands to new business approaches, improved fabrics, smart clothing and innovative services. However, price, comfort and sustainability remains are the most important attributes of overall consumers when buying sportswear.
Please find the attached file to see detailed PESTLE analysis for the sportswear clothing. Please copy and paste this link into a search bar to see the analysis: C:\Users\tutenyurdor\Desktop\Spoertwear PESTLE analysis_2019.mht
FASHION 