Abercrombie & Fitch Co is a leading, global retailer of apparel and accessories for Men, Women and Kids through three renowned brands. For over 125 years, the iconic Abercrombie & Fitch brand has outfitted innovators, explorers and entrepreneurs. After sales and profit decline over the previous years, mainly due to increasing competition from fast fashion … More Abercrombie & Fitch Co

When I think about the colour forecast, I usually compare it to the weather forecast. It is a prediction, a direction, not a certainty (Hidefi, 2017). Sometimes it can be very precise, while at other times it can lead to disappointment. Despite that, colour is one of the most important factors in the decision to … More Colour and Textile Forecasting

Fashion surrounds us everywhere. It is a form of communication widely accepted by many people from different groups of society. It affects the way we eat, dress, decorate our homes, spend our leisure, and speak (Donnellan, 2014). According to Stone and Farnan (2017), the general interest in fashion has increased in recent years making fashion … More Fashion and Trends

Fashion forecasting has been around many decades, moreover, it was not always described in such a term (Rousso and Ostroff, 2018). Back in the 1910s, manufacturers to navigate retailers for seasonal trends used colour cards; those can be found at the Fashion Institute of Technology Library at New York. Since these were directing what the retailers … More Fashion Forecasting

H&M is a part of the H&M group that includes brands such as H&M Home, COS, Monki, Cheap Weekday, &Other Stories, ARKET and Afound (H&M, 2019). Together brands offer customers an abundance of styles and trends in fashion, beauty, accessorize, homewares and experiences that include healthy, modern food. Each brand has its own unique identity … More H&M; towards a more sustainable fashion future.

PESTLE analysis for sportswear indicates that sports participation continues to grow driven by a key trend towards health and well-being, and casual dressing. It has become commonplace for people to wear sportswear to work and out in the evening. This made sports fashion more desirable than other clothing categories. Due to its popularity brands started … More Sportswear PESTLE analysis

According to Shaw and Koumbis (2017), fashion buying is often seen as one of the most glamorous of all fashion retailing roles. Despite its popularity, Nobbs, O’Sullivan and Middleton (2014) emphasize that the fashion buying role, in particular, is one of extreme in regards to the successes of a retail organization. Forrester (1987, p.25) states … More Who really decides what to wear?

So, you too love fashion and shopping? As a shopper, we most likely do not realize the influence the merchandising strategy has on our buying decisions. Everything we see inside the shops: from the visual displays, colourful signage’s to mannequins and every single product on the store shop floors, are carefully planned by the store … More Fashion Buying and Merchandising

According to The State of Fashion (2017), the fashion industry today is undergoing through ground-breaking challenges that require brands to create innovative business models, by using in deep customer analysis as a source of differentiation in order to push the limits of their end-to-end product development process. Ten major trends that fall into three main categories … More Today’s Fashion